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Our producers are small-scale farmers who make a living growing tea on farms or shambas that average about one half of an acre. Following the example of other countries that have branded their teas, Majani hopes to increase the demand for Kenyan tea and, by doing so, improve the earnings of small-scale producers. In a country where most people live on $1 or less per day, an increase of $3-$4 per pound of tea sold would ensure a sustainable livelihood for these farmers and, thus, independence from foreign aid.

Also, through its 501(c)(3) registered foundation, Majani Teas funnels a sizeable chunk of its profits back to tea farming communities where it can be used for the construction of health centers, the provision of education and scholarships to children of tea farmers, and the training of farmers who do not already practice organic farming techniques.